COACH. COMMUNITY BUILDER. CREATOR.

PROGRESS
IS PERSONAL.

I’m Bobby Smith. I help people turn intention into action through coaching, community, and practical technology.

From rebuilding my own life to building Fruit Up, my work starts with a simple belief: your next step matters.

FOUNDER, FRUIT UP WITH BOBBY SMITHFaith. Action. Follow-through.
Bobby Smith wearing a black Fruit Up hoodie and a hat with the black and red Fruit Up watermelon logo
THE WORK STARTS WITH SHOWING UP.Bobby Smith

YOUR FRUIT UP HOME BASE

Come for the morning.
Find your next step.

FREE SEPTEMBER GUEST EXPERIENCE

Master Your Day

A focused morning with Bobby. Set your intention, find encouragement, and take one clear action.

Monday–Friday, 8:00–8:30 a.m. Eastern

Get your free guest pass ↗

Free live-show access through September 30. Sign in with Google; no payment or full membership required.

ROOTED IN EXPERIENCE.BUILT THROUGH ACTION.SHARED WITH COMMUNITY.

WHAT I DO

Different kinds of work.
The same commitment to progress.

01 / COACH

Build daily
consistency.

I lead Fruit Up and Master Your Day, helping people practice accountability, make intentional choices, and return to the work when life gets difficult.

02 / CONNECT

Bring people
together.

I build communities around participation and support. Check-ins, conversations, and shared commitments give people a place to keep growing.

03 / CREATE

Turn ideas into
working tools.

I use AI and hands-on development to create apps, websites, content, and business workflows. The starting point is a real need and a useful next step.

THE PERSON BEHIND THE WORK

Two photographs of Bobby from his personal transformation journey

My personal journey. Everyone’s path is different.

MY STORY

I had to change
my own life first.

My work grew out of recovery, faith, and the decision to take responsibility for my daily choices. Changing how I ate, making walking part of my life, and showing up consistently became the foundation.

Fruit Up grew from that experience. Today, I bring the same commitment to leading a community and building the tools that support it.

The thread through all of it is people: helping them see what’s possible and take the next step.

Discover the Fruit Up community

FROM THE CONVERSATION

Inspiration comes full circle.

Sometimes the person who inspires you is being inspired by you. A moment from my conversation with Dr. Yahki about showing up and the impact we can have on each other.

60-second interview excerpt featuring Dr. Yahki and Bobby Smith. Includes on-screen captions. Press play to watch with sound.

DR. YAHKI × BOBBY SMITH · FULL CIRCLE

VOICES FROM THE COMMUNITY

In their own words.

“Thank you for always pushing me, keeping me set on 100 always. Thank you for never giving up on us!”
Karlee ShayeFruit Up member · December 2023
“Thanks Bobby Smith for creating such an amazing, enjoyable, & educational page for us to interact with others!!!!!”
Christina Nicole La CroixFruit Up member · July 2023
“if it wasn't for me seeing other people's testimonies, I would not have felt inspired to start my journey. I hope this post inspires someone else to keep going!”
Ayesha JohnsonFruit Up member · January 2024

Excerpts shared with permission. These are personal experiences, not promises of results.

SHARED WITH PERMISSION

Real posts. Real people.

Original screenshots supplied by Bobby, alongside the community’s words. These historical posts are not results from the upcoming October challenge.

Original Facebook testimonial screenshot from Karlee Shaye
Karlee ShayeA personal reflection on commitment and support.Read the original screenshot ↗
Original Facebook testimonial screenshot from Christina Nicole La Croix
Christina Nicole La CroixA member’s own account of her journey and appreciation for the community.Read the original screenshot ↗
Original Facebook testimonial screenshot from Ayesha Johnson
Ayesha JohnsonFinding encouragement in other people’s stories.Read the original screenshot ↗
Original Facebook testimonial screenshot from William Cole
William ColeA personal progress post. Part of the original text is covered by a profile popup.Read the original screenshot ↗

Individual experiences vary. Personal health and weight statements in these posts are the authors’ accounts, not independently verified medical evidence, advice, or promises of typical results. The upcoming challenge makes no medical or weight-loss guarantee.

SELECTED WORK

Ideas put to work.

Real projects shaped by the people
and communities I work with.

01

ACCOUNTABILITY & COMMUNITY

Fruit Up Daily

Free 3-day challengeDaily MAPConsistency

Start with the free 3-Day Consistency Challenge. Practice the Fruit Up daily rhythm: set your intention, take one clear action, and review your progress.

Explore the challenge, then join free. No credit card required.

Explore Fruit Up Daily
THE APP, IN ACTION15 SECONDS

Your daily action, progress, and Master Your Day support. All in one place.

Read the video description

A silent preview of Fruit Up Daily on a phone and tablet. The Today screen shows the daily action and progress. Daily standards include 5,000 verified steps, six fruit servings, and two MAP check-ins. MAP means Mindset, Action, Progress. The tablet shows Master Your Day. The closing message is “Progress over perfection.” App screens are illustrative captures.

02

TOOLS FOR COACHES

Fruit Up OS

Coaching platformsMember experienceBranding

A platform for a coach’s own community and brand, bringing the member experience into one place. It draws on the practical work of building and running Fruit Up.

Your brand. Your community. A connected experience.

Talk about your community
THE COACHING EXPERIENCE12 SECONDS

Your community, your method. A look at the member check-in and coach follow-up experience.

Read the video description

An illustrative preview of the Fruit Up OS pilot workflow, using sample data. A phone shows a branded community check-in with an intention, action, and reflection. A tablet shows check-ins, member history, and follow-up. The closing message is “Your brand. Your community. Lead with clarity.” These are demo layouts, not recordings of a live member workspace.

03

BUSINESS TOOLS

Fruit Up Growth Hub

FunnelsLead captureBusiness workflows

A place to build funnels, capture leads, and organize the next step for a growing business. I connect the pieces that help an idea become something people can actually use.

From first interest to a clear next step.

Explore Growth Hub
FROM OFFER TO NEXT STEP12 SECONDS

One clear offer. A place to sign up. An organized next step for your audience.

Read the video description

An illustrative Fruit Up Growth Hub preview with a sample free-guide offer. A tablet shows the funnel editor and a page preview; a phone shows the signup page. The next scene shows a lead list containing only sample contacts. The closing message is “Give your idea a home. Give people a next step.” Demo layouts illustrate the product workflow; no real contact information or business results are shown.

BEHIND THE BUILD

I work across Codex, Gemini, Claude, ChatGPT, and other AI tools to design, develop, test, and improve what I create. I connect the right tools to the task, from a first idea to an app, a piece of content, or a business workflow.

TOOLS I WORK WITH

CodexGeminiClaudeChatGPTCanvaFirebaseNetlifyStripeGitHub

And more. AI, design, development, and business tools chosen around what the work needs.

LET’S CONNECT

What are you
ready to build?

A more consistent day. A stronger community. A practical tool for your business. Tell me what you’re working toward.

Email Bobby

Opens your email app. For a quick question, use the assistant in the corner.

KEEP COMING BACK

Stay connected to Fruit Up.

Get the September show and October challenge details.

Please don’t include private health information. This does not create app membership or enroll you in a paid program.

Have a question for Bobby?

Please don’t include private health information. This does not create app membership or enroll you in a paid program.

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